The Memorial Collective Inc. (“The Memorial Collective,” “we,” “us,” or “our”) operates My Final Resting Place™.
This Privacy Policy explains how we collect, use, disclose and protect information when you visit or use the My Final Resting Place™ website, platform, applications, features and related services (collectively, the “Services”).
By using the Services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information generated through your use of the Services, and certain technical information collected automatically.
Depending on how you use My Final Resting Place™, this may include:
- your name and contact information;
- account and login information;
- information associated with memorials you create or manage;
- names, dates, biographical information, stories and other memorial information;
- photographs and other content you upload;
- cemetery, plot, scattering-place and other resting-place information;
- GPS coordinates and other location information;
- information you choose to share with family members or other users;
- communications you send to us;
- subscription, purchase and transaction information; and
- technical information associated with your use of the Services.
2. Resting-Place and Location Information
Precise location information is an important part of My Final Resting Place™.
When you create or manage a resting-place record, you may provide GPS coordinates, cemetery information, plot details, scattering locations or other information identifying where someone rests.
We use this information to provide the core functionality of the Services, including preserving resting-place information and helping authorized users return to or share the recorded location.
You should consider the sensitivity of a location before choosing to record or share it, particularly where a resting place is located on private property or in another location that is not generally accessible to the public.
3. Memorial Information
Memorial records may contain information about deceased individuals, including names, dates, photographs, biographies, stories, relationships and resting-place information.
You are responsible for ensuring that you have the appropriate authority or permission to provide content and information you submit to the Services.
Memorial information may be displayed or shared according to the privacy and sharing settings available through My Final Resting Place™.
4. Information About Living Individuals
Memorial content may sometimes include information about living family members, friends or other individuals.
Please consider the privacy of living individuals before including their personal information, photographs or other identifying information in a memorial.
Where required by applicable law, you are responsible for obtaining appropriate permission before submitting another person's personal information.
5. How We Use Information
We may use information collected through the Services to:
- create and maintain user accounts;
- provide and operate My Final Resting Place™;
- create, store and display memorial and resting-place records;
- provide mapping, navigation and location-related functionality;
- enable authorized sharing and family access;
- process subscriptions and purchases;
- communicate with users about their accounts or the Services;
- provide customer support;
- maintain, secure and improve the Services;
- detect or prevent fraud, misuse or security incidents;
- comply with legal and regulatory requirements; and
- enforce our Terms of Use and other applicable agreements.
6. Payments
When you purchase a paid plan or other paid Service, payment processing may be provided by a third-party payment processor.
Payment processors may collect and process payment-card or financial information according to their own privacy policies and security practices.
We may receive transaction-related information such as the amount paid, plan purchased, transaction status and other information needed to administer your purchase.
7. How We Share Information
We do not sell personal information.
We may disclose information where reasonably necessary to operate and provide the Services, including to service providers that support functions such as hosting, data storage, mapping, payments, analytics, communications and security.
We may also disclose information:
- when you direct or authorize us to share it;
- with people you choose to give access to a memorial or resting-place record;
- where required by law, court order or other lawful process;
- to protect the rights, safety or security of The Memorial Collective, our users or others;
- in connection with a merger, acquisition, financing, reorganization, sale of assets or similar business transaction; or
- as otherwise permitted or required by applicable law.
Service providers are permitted to process information only as appropriate for the services they provide to us, subject to applicable contractual and legal requirements.
8. Organizations
Funeral homes, cemeteries, memorial parks and other organizations may use My Final Resting Place™ to create or manage memorial and resting-place records.
Where an organization provides information to My Final Resting Place™, that organization is responsible for having the appropriate authority, consent or other lawful basis to provide that information.
Depending on the circumstances, an organization may have its own privacy obligations and policies governing its collection and use of personal information.
9. Cookies and Similar Technologies
We may use cookies and similar technologies to operate the website and Services, remember preferences, understand how the Services are used, maintain security and improve functionality.
Additional information about our use of cookies is provided in our Cookie Notice.
10. Data Retention
We retain information for as long as reasonably necessary to provide the Services, maintain memorial and resting-place records, fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and enforce agreements.
The appropriate retention period may vary depending on the type of information, the plan or Service being used, legal requirements and the nature of long-term memorial records.
Because My Final Resting Place™ is designed in part to preserve memorial and resting-place information over long periods of time, certain information may be retained for extended periods where appropriate to provide that functionality.
11. Data Security
We use reasonable administrative, technical and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration or disclosure.
No method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.
You are also responsible for protecting your account credentials and notifying us if you believe your account has been accessed without authorization.
12. Your Choices and Rights
Depending on where you live and the laws that apply, you may have rights relating to your personal information, which may include rights to access, correct or request deletion of certain personal information.
You may also be able to update certain account or memorial information directly through the Services.
To make a privacy-related request, contact us at info@thememorialcollective.com.
We may need to verify your identity or authority before completing certain requests.
Some information may need to be retained where permitted or required by law or where necessary for legitimate operational, security or record-keeping purposes.
13. International Users and Data Processing
My Final Resting Place™ may be accessed by users in different countries, and service providers supporting the Services may process information in jurisdictions other than the jurisdiction where you live.
As a result, information may be subject to the laws of the jurisdictions in which it is processed.
Where required, we take appropriate steps relating to cross-border processing of personal information.
14. Children's Privacy
My Final Resting Place™ is not intended to be used independently by children who are not legally able to consent to the collection and use of their personal information.
If we learn that personal information has been collected from a child contrary to applicable law, we will take appropriate steps to address it.
Memorials may include information or photographs relating to deceased children when submitted by an authorized family member or other appropriate person.
15. Third-Party Services and Links
My Final Resting Place™ may contain links to or integrate with third-party websites, mapping providers, payment processors or other services.
Their privacy practices are governed by their own policies. We encourage you to review the privacy policies of third-party services you use.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to the Services, our practices or applicable legal requirements.
When we update the policy, we will revise the “Last Updated” date above. Where appropriate, we may provide additional notice of material changes.
17. Contact Us
If you have questions about this Privacy Policy or how information is handled through My Final Resting Place™, or if you wish to make a privacy-related request, contact:
The Memorial Collective Inc.
My Final Resting Place™